About Pretty Woman Cosmetics
Pretty Woman Cosmetics was founded with a single mission: to make professional-quality beauty accessible to every woman. We believe beauty is not a privilege — it's a right.
Our Story
From humble beginnings, Pretty Woman Cosmetics has grown into a trusted name in beauty, offering a curated range of skincare, makeup, and tools designed for real women with real lives. Every product in our collection is carefully formulated and tested to deliver results you can see and feel.
Our Products
We offer a complete beauty ecosystem — from our award-winning HD Foundations and brightening serums to professional-grade brushes and palettes. Whether you're building a skincare routine or perfecting your makeup look, we have everything you need.
Our Promise
Quality you can trust. Prices that make sense. Beauty that empowers. That's the Pretty Woman Cosmetics promise.
Meet the Founder
Pretty Woman Cosmetics was founded in 2013 by Fatima Zaidi — a Toronto-based makeup artist, aesthetics specialist, and beauty educator. Inspired by the transformative power of confidence and self-expression, Fatima built a brand that makes every woman feel extraordinary in her own skin. Read our full story →
Made in Canada. Made with Pride.
Every Pretty Woman Cosmetics product is 100% made in Canada. Our formulas are cruelty-free and paraben-free, and our skincare line is purely botanical — rooted in nature, backed by science. We are actively working toward halal certification to serve our growing and diverse North American community.
Why Pretty Woman Cosmetics?
🌿 Clean Formulas
Paraben-free, cruelty-free, and free from sulfates, phthalates and synthetic fragrances. We are just as proud of what is not in our products as what is.
🎨 For Every Skin Tone
Our HD Foundations come in 5 shades from Ivory to Ebony, celebrating the full spectrum of beauty. We are proudly a brand for everyone — every ethnicity, skin tone, race, and background.
💄 Professional Quality
Used by makeup artists and loved by everyday women. From award-winning HD Foundations and brightening serums to 48-shade eyeshadow palettes and professional brush sets — everything you need in one place.
📚 Education First
We believe in empowering women with knowledge. Explore our Skincare Guide, Shade Finder, and Key Ingredients pages to get the most from every product.